SMS Texting (XaaS Techs Texter)
SMS opt-outs, consent and texting best practices
Texting customers is powerful, and it is regulated. Follow these practices to stay compliant, protect your number and get better results.
Self-help article4 min readHelp is one ticket away
Get permission first
- Only send marketing texts to people who have agreed to receive them, for example through a website form with a clear consent checkbox, a sign-up at your counter, or a keyword reply
- Keep a record of how and when each contact opted in
- Never text purchased or scraped lists
Make opting out easy
- Contacts can reply STOP to opt out; Texter marks them inactive so future campaigns skip them
- Mention how to opt out in your messages, for example "Reply STOP to opt out"
- Use the contact Edit screen to record opt-out notes for requests made by phone or email
Write good messages
- Start with your business name so people know who is texting
- Keep it short, specific and useful, such as availability, dates, times and location
- Send during reasonable hours, generally between 8 a.m. and 9 p.m. in the recipient's time zone
- Do not overload your list. A few valuable messages beat frequent promotions
US carriers require business texting numbers to be registered (A2P 10DLC). XaaS Techs helps register your brand and campaign so your messages are delivered.
This article is general guidance, not legal advice. Laws such as the TCPA and state rules may apply to your business.
Still need help?
If these steps did not solve the problem, our team is ready to help.
Related articles
More in SMS Texting (XaaS Techs Texter)
Getting started with XaaS Techs TexterAdd, edit and manage SMS contactsSend a text and chat with customers in real timeSend a bulk SMS campaign from a CSV fileSchedule a bulk SMS campaign to your contactsRead delivery reports and export message logsManage Texter users, notifications and call greetingBack to Help Center